Get the picture? Many colleges and universities want to tell their story to students like you. Each institution has its own personality, location , academic offerings , financial aid programs , and admissions process. No two colleges are exactly the same, and each college wants you to learn about all of their offerings.
We develop all kinds of communications to help you do your research—to determine if our institution might be a potential college match for you. These communications include print pieces mailed directly to you, as well as blogs , emails, tweets , Facebook posts, Snapchat takeovers by current students , and more. We know that you are busy and we recognize that you might not be interested in every piece we send you… but we hope that you take the time to review the pieces that do interest you.
I encourage you to…. To be fair, the University of Chicago is far from the only school to employ assertive recruiting tactics, just one of the more glaring examples. Other highly-reputable, otherwise terrific schools such as Washington University in St. Louis and Tulane University are also known for sending out massive numbers of mailings each year to just about anyone with a physical address. He has previously served as a high school counselor, consultant and author for Kaplan Test Prep, and advisor to U.
Congress, reporting on issues related to college admissions and financial aid. In this article, we will discuss: The origin story of college mail A contemporary look at why colleges send mail Does receiving maul from a college mean that they are recruiting you?
Does receiving mail mean I have a better chance of getting in? Okay, but should I at least feel a bit flattered that they chose me? Just a tiny bit? Still no. In addition, I spent a few years at Drexel working with transfer students, reviewing applications, and developing articulation agreements with area colleges.
Moving to Swarthmore College, I served for eight years as an associate dean of admissions and again as the athletics liaison. My years at Swarthmore in what I call hyper-selective admissions is where I gained much of the experience I use to help me guide students in putting together the strongest application possible. What happened? More applications for a college translates into job security for the Dean of Admissions, a lower admit rate, and bragging rights about record high application totals each year.
For students and parents, understanding the colleges' strategies behind these mailings and emails can be surprisingly empowering. The fact that the student received mail from a college tends to mean that some aspect academic or biographical about themselves is of interest to the college.
But having that one thing that the college is interested in is not a guarantee of admission. Instead of jumping in head first and applying, families should take time to consider the college and especially the admissions data to determine if submitting an application is the right move for the student. View these materials as informative rather than a golden ticket of acceptance. A strong brochure will be inviting and intriguing right from the start—for students that know the institution and those who don't.
Try to recycle the brochures of no interest right away. If not, you might need a separate room in your home for what is to come! Read through the brochures of interest and pull out different themes and opportunities. This will help you decide where to visit , where to apply, and what to do if you get admitted.
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