I took a Monday night shift at Cowboys, which, during Stampede, is like a Saturday anywhere else. His is the usual view. The women who work here are, for the most part, blond and buxom. Things I am not. Men flock here to eyeball these real-life Barbies in skimpy duds to see if there's truth to the Cowboys legends about subsidized breast implants and nude models.
Privately, Mr. Vickers doesn't do much to dispel other rumours. But all that is part of the illusion he has cultivated since he introduced Cowboys to Cowtown just three weeks before the Stampede. A sign above the entrance reads: "Through these doors walk the most beautiful women in Alberta.
Vickers, "We're not running a church. He doesn't take long to mention the alleged two-year contracts in exchange for breast implants. Prod him for clarification and you get, fittingly, a pair of jokes followed by a vague denial. There is something for everyone. Even the City of Calgary appreciates this protective aspect of the venue to the young generation.
Penny Lane Entertainment believes that the Cowboys Casino complex will become a major tourist destination in Calgary and in Alberta. From dealers and security to bus boys and service staff, the new venture will create over new jobs.
Agriculture Automotive Communications Construction. Manage Print Subscription. Main Menu Search calgaryherald. This advertisement has not loaded yet, but your article continues below. Grieve operates Maggnum Ventures, an investment and development company, in the city. It landed on his doorstep with a newly-built casino and Cowboys opened in there. During the Stampede, Cowboys sees about 20, people each day. We apologize, but this video has failed to load.
Try refreshing your browser, or tap here to see other videos from our team. Business Trends Market One. He wants customer service at a level that if you ask where the phone is, the busboy will walk you there and offer you his quarter—or, if the phone's already in use, he'll offer you his cellphone.
Vickers is also always working. Surveying the crowded tent at Cowboys, he says his first thought is how he can make the place better. I'm going to treat it very professionally.
In an industry defined by passing fads, Vickers says marketing has kept his bar businesses alive. They also host a variety of events—everything from fashion shows to concerts. Another key is Vickers' drive to run premium establishments, in every sense. When it comes to drinks, for instance, he doesn't believe in discounting. And it's not just the prices that are at a premium.
Vickers says bar owners make a mistake when they let in customers they consider sub-par, just to fill the bar and sell drinks. On a Tuesday night, hungry Stampede-goers have come to spend their money at the Chophouse, packing the restaurant to its capacity of Vickers and two of his right-hand men have come for dinner. A replica of New York's Charging Bull statue sits above the restaurant's front doors.
It watches over Vickers and the rest of the crowd in the lounge, its nostrils flared, its tail in the air. For Wall Street traders, the statue is said to bring good luck; for Vickers, it might not be much different.
We'll build castles, you know? An unbelievable Cowboys there—full of wood floors and beautiful girls. Once the restaurants are up and running in Calgary and Edmonton, he says, they'll expand—by next year, Vickers plans Penny Lane to have grown from 14 to 18 or 20 businesses.
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